Behind every tip that lands on a Somali farmer’s phone is a room you would not expect: a quiet studio, a microphone, and an agronomist who has spent years turning field science into plain Somali.
Advice you can trust starts with experts
M-Tacab does not scrape generic tips off the internet. Every piece of advisory is curated in-house with Somali agricultural experts — agronomists, livestock specialists and fisheries advisors — who plan each topic around the season, the region and the crop.
That local nuance is why our experts sit at the centre of the process. They decide what a farmer in Lower Shabelle needs to hear during the Gu rains, and how that differs from a herder in the northeast preparing for Jilaal.
Three studios, one voice
We produce that content in three studios — Mogadishu, Bosaso and Hargeisa — so the voice of M-Tacab reflects the whole country, not just the capital. Each studio works with regional experts to record clear, trustworthy advisory for SMS and voice.
From Maxaa today to Maay and video tomorrow
Right now, that content goes out in the Maxaa dialect over SMS and IVR. Next comes the Maay dialect in 2027, video advisory on our upcoming smartphone app, and a steady expansion of the IVR and SMS library — so every farmer, whatever their phone or dialect, hears advice they can act on.
Technology gets the message there. But it is the experts and the studios that make the message worth hearing.
